Brand Protection Committee Annual Meeting
Recently, Cummins China’s annual brand protection work conference was grandly held in Shenzhen. Representatives of Cummins (China) Investment Co., Ltd., Chongqing Cummins Engine Co., Ltd., Dongfeng Cummins Engine Co., Ltd., Cummins Generator Technology (China) Co., Ltd. and other enterprises gathered in Shenzhen to participate in the event. At the meeting, Chongqing Cummins shared the achievements of brand protection work in 2023, further clarified the focus of future work, expressed confidence and determination to strengthen brand protection work and enhance brand protection, and proposed to further strengthen cooperation and jointly improve Cummins brand protection. New level.
Brand is one of Cummins’ most important assets. Brand protection is not only related to the interests of the company, but also to the interests of customers. While Cummins provides high-quality products and solutions to the market and users, it also adopts a variety of methods to help customers identify counterfeit products, uses various forms, including legal means, to protect the rights and interests of customers and end-users, and strives to protect customers. , to better help customers succeed with pure products and provide source power for the world.
In recent years, under the leadership of the Cummins China Brand Protection Committee, Chongqing Cummins has carried out effective brand protection actions across the country. A total of about 60 cases have been handled, with the amount involved exceeding 50 million yuan, and a total of more than 10 million yuan in economic losses recovered. causing losses to customers. More than 10,000 yuan effectively protects the rights and interests of the majority of users. Because of its outstanding anti-counterfeiting results, Chongqing Cummins has been commended by the Cummins China Brand Protection Committee for many years in a row, and has won the Best Practice Award, Outstanding Contribution Award and other awards.
Strengthening brand protection is an intrinsic requirement to promote high-quality economic development and enhance the core competitiveness of enterprises. Chongqing Cummins will carry out this work unremittingly to maintain the brand image, purify the market environment, increase market share, and allow customers to buy and use with confidence.